Taoyuan Iron Rose Festival 2020
桃園鐵玫瑰藝術節
Publisher | 鄭文燦
Curator | 耿一偉
Artistic Director | 莊秀美
Production Supervisor | 王啟仲/温琳琳
Administrative Supervisor | 陳慧貞
Administrative Executive | 王湘怡、呂孟倫、莊智凱、董宥彣、謝亞芳、羅仕儒
Design Agency | StudioPros.work
Art Director │李宜軒 Yi-Hsuan Li
Design │李宜軒Yi-Hsuan Li / 王用賓 Binsen Wang
3D artist │ 高慶和
Client │ 桃園市政府藝文設施管理中心、太乙傳播
Curator | 耿一偉
Artistic Director | 莊秀美
Production Supervisor | 王啟仲/温琳琳
Administrative Supervisor | 陳慧貞
Administrative Executive | 王湘怡、呂孟倫、莊智凱、董宥彣、謝亞芳、羅仕儒
Design Agency | StudioPros.work
Art Director │李宜軒 Yi-Hsuan Li
Design │李宜軒Yi-Hsuan Li / 王用賓 Binsen Wang
3D artist │ 高慶和
Client │ 桃園市政府藝文設施管理中心、太乙傳播
「 Creative Theatre in the Mirror Reflection 」
The key visual design boldly splits the whole picture into two, making the upper and lower parts look as if in a mirror. The upper part, shaped by the silhouette of a rose, is filled with white color in a simplified fashion; the lower part is depicted as an abstract world full of possibilities and creative elements, just like a dreamland, where people can use their imagination to make everything happen here. The upper part symbolizes the space outside the iron rose, while the lower represents the space inside. This combination of the two, like the movie Inception, gives a pretty surreal sense of fantasy and echoes with the concept that Taoyuan Arts Center is the great theatre for everyone, allowing people to feel the arts.
「鏡像世界裡的創意劇場」
主視覺設計大膽地將畫面切割為兩區塊，畫面如鏡面，區分為上下兩區塊。上側為桃園展演中心如玫瑰般的側影，風格簡潔留白 ; 下側則為如夢境般的抽象空間，空間裡充滿無限可能性，飛舞著代表創意的元素，在這裏，人們可以發揮想像，任何創意都能在這裡發生。上為鐵玫瑰外，下為鐵玫瑰內，除了有著「全面啟動」的超現實感，也呼應著「桃園展演中心為全民劇場」之概念，賦予人們感受藝術的可能性。
