Golden Pin Design Award Campaign&Key Visual Design
2025 Golden Pin Design Award Ceremony Key Visual Design
主視覺監製 Executive Producer|陳鎮川 Isaac Chen
Established in 1981, the Golden Pin Design Award is hosted by Taiwan's Ministry of Economic Affairs and executed by the TDRI. Widely acclaimed as the "Oscars of the design world," it is a highly influential award in the Huaren market. Since going global in 2014, it has attracted top international designers and brands, becoming a crucial design benchmark for entering the Asian market. Since its establishment, the Golden Pin Design Award has symbolized not only design outcomes but also the depth and value of design thinking. This year's visual concept returns to the essence of the award—using the Golden Pin Award mark as a starting point and viewing it as a design universe worthy of deep exploration. The Cube is no longer merely a graphic symbol, but a space encompassing structure, proportion, materiality, and light.